Step Two - Optimize Your Site
Keyword research is the first step in optimization of your website for search engines and best traffic.
In most cases, people first create a website and then realize that without search engine optimization and Web promotion, they have no chance to attract visitors. Here, they have two ways: to let it drift or struggle for high rankings and traffic.
When should you start thinking about proper keywords? The answer is: from the very beginning, when buying a domain name. Look for a name that includes keywords that best describe your product or service. The presence of a key phrase in the domain name will positively influence your position in search results, so why not take advantage of this?
Today's competition among websites is quite strong in almost every profitable industry. That's why it's very important to refine your niche and targeted audience. There are highly specific keywords that people don't search often, but if they do, they no doubt will be your customers. Getting that traffic is very important. In most cases, such search terms are more efficient for your business than more general key phrases that are good at generating traffic, but bad at conversions. Your strategic key phrases typically consist of at least two words; even better is having a three-to-five- word phrase, which is the average length of a search engine user's request.
Local targeting is another important point worth mentioning. If you're optimizing a car rental site whose owner is located in New York, USA, the key phrase " Car rent New York USA " also will include keywords " Car rent " or " Car rent New York " and " Car rent USA . " Search engines most likely will refer to your site people from New York and not from Los Angeles, because most people mention specific locations while searching services or products on the Web.